Monday, November 19, 2012

Video Reflection - The Light Bulb Conspiracy

It is such a shame and waste that today, products are made only to be used for a certain life span which would then be replaced over and over again. What makes it worse is the fact that this cycle exists because of the greediness of some people for money. They do not think of this world as a limited resource, abusing what is provided through mother earth. In doing this, they are preventing our next generation to enjoy what is provided.

We are born in a world where we are constantly being offered of the things that we could buy, even though we probably do not need them. Through the clever marketing being fed to us as consumers, we buy more unneeded products which would most probably just become waste at the end of use. Did you ever considered where did the waste go? Was it illegally dumped? Was it recycled? Did it create pollution? This was not the product I wanted to design when I decided to be a designer.

The light bulb is a symbol of ideas used as an example to how obsolescence started. The light bulb was agreed to have a shortened lifespan from 2500 hours to 1000 hours in order to increase sales and repurchase, therefore generating more profit for the companies. It may seems like a good idea to boost the economy on a first glimpse, however once you keep watching the documentary, you start realising that this conspiracy was not thinking of the greater good for the economy, but instead towards the greater profit of companies.

This documentary is very honest and straight forward that would definitely change someone's perspective of mass produce. It definitely opened my eyes as a designer. It shows that this whole planned obsolescence is very wasteful to our resources which we of course know is very limited. We can definitely design something that last longer and give it a higher price for the quality. In that case it would both benefit the consumers, companies and most importantly the future of our resources. Start to hink about how we can play a part in designing a greener products.

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