For this project, I've decided to make a penholder. The target market is men in their 20s who enjoys fashion and style, however would still like to look professional. Therefore, I've decided to use aluminium sheet as the material, as I believe that a silver finish encourages the professional value of an item.
The main feature of this penholder is easy access to the pen. The holes for the stationery were made to point directly to the eyes of the user. While the general penholder is usually up-straight, and the user would need to search through the penholder to find what they're looking for. By having the holes point directly, the user can see what they're looking for without the need to tilt or move the penholder.
With the design, there is a chance that a smaller/shorter piece of stationer might fall inside the penholder. Which is why the penholder has a "lid" on it, which can be easily opened/closed like a music box. To allow this movement, a hinge was use to connect the lid to the body. The hinge itself is in silver colour which easily blends with the whole design.
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